St Lawrence Parks Commission
Description
What can I expect to do in this role?
You will:
- Provide marketing and media leadership and expertise, ensuring SLPC strategic messages and objectives are effectively communicated to targeted audiences.
- Ensure SLPC brand is integrated consistently throughout the product
- Coordinate, develop and implement comprehensive and strategic SLPC marketing and media plans that reach Provincial, Canadian and International markets
How do I qualify?
MANDATORY
- Valid Class G driver's license.
KNOWLEDGE AND EXPERIENCE
You have proven knowledge of and demonstrated experience in:
- business development and marketing communication methods, brand positioning strategies, brand building, alignment and customer-centric strategy
- marketing and communication methods, techniques and best practices to implement marketing strategies
- current and leading marketing and media trends
- proactively overseeing the integration of strategic consumer marketing messages, including product priorities in the assigned market
- booking media platforms (including broadcast, print, outdoor, transit, digital and social media)
- working with advertising agencies, managing contracts and purchase requisitions
- travel trade market, domestically and internationally and building successful strategy and outreach
- selling in a one on one marketplace environment
COMMUNICATION, INTERPERSONAL AND ORGANIZATIONAL SKILLS
You have:
- strong oral communication skills to provide clear advice and recommendations on media campaigns
- strong written and editorial skills to align content with SLPC's brands and marketing strategies
- strong presentation skills in both a small and large group setting
- a proven collaborative approach to liaise with business unit managers, municipalities, tourism partners, external vendors/advertising agencies on marketing strategies and campaigns
- demonstrated experience as a creative director along with ad copy skills and techniques
- organizational skills to handle multiple projects and deadlines simultaneously; planning, project management and coordination skills to manage concurrent projects, schedules and timelines
- problem–solving skills to resolve quality and delivery issues
ANALYTICAL AND RESEARCH SKILLS
You have proven experience to:
- analyze and react to consumer behaviour, media trends and their relationships to the tourism industry
- utilize research techniques to target demographics and create media buying strategies
- identify sources of data, collect and compile information and assess/determine the most effective media content
- analyze performance metrics for media campaigns and benchmark to industry trends
TECHNICAL SKILLS
You have:
- demonstrated experience with Microsoft Suite programs in PC/Windows environment with an understanding of World Wide Web, including its capabilities, advances, opportunities
- demonstrated experience with a variety
Additional Information:
Address:
- 1 Permanent - Full Time, 1 Fort Henry Drive, Kingston, East Region
Compensation Group:
Ontario Public Service Employees Union
Understanding the job ad - definitions
Schedule:
6
Category:
Communications; Marketing and Creative Services
Posted on:
Wednesday, March 31, 2021
Note:
- T-TL-162761/21
