St Lawrence Parks Commission
Publié
2021-03-30
Catégories
Type d'emploi
Durée/Duration
Permanent
Salaire/Salary
$1,443.24 - $1,765.95 Per Week
Comment Postuler/How to Apply
Le site d'internet d'entreprise/Company Website
Annoncé jusqu'au/Advertised until
30/04/2021
Ville/City
Kingston

Description

What can I expect to do in this role?

You will:

  • Provide marketing and media leadership and expertise, ensuring SLPC strategic messages and objectives are effectively communicated to targeted audiences.
  • Ensure SLPC brand is integrated consistently throughout the product
  • Coordinate, develop and implement comprehensive and strategic SLPC marketing and media plans that reach Provincial, Canadian and International markets


How do I qualify?

MANDATORY

  • Valid Class G driver's license.


KNOWLEDGE AND EXPERIENCE

You have proven knowledge of and demonstrated experience in:

  • business development and marketing communication methods, brand positioning strategies, brand building, alignment and customer-centric strategy
  • marketing and communication methods, techniques and best practices to implement marketing strategies
  • current and leading marketing and media trends
  • proactively overseeing the integration of strategic consumer marketing messages, including product priorities in the assigned market
  • booking media platforms (including broadcast, print, outdoor, transit, digital and social media)
  • working with advertising agencies, managing contracts and purchase requisitions
  • travel trade market, domestically and internationally and building successful strategy and outreach
  • selling in a one on one marketplace environment


COMMUNICATION, INTERPERSONAL AND ORGANIZATIONAL SKILLS

You have:

  • strong oral communication skills to provide clear advice and recommendations on media campaigns
  • strong written and editorial skills to align content with SLPC's brands and marketing strategies
  • strong presentation skills in both a small and large group setting
  • a proven collaborative approach to liaise with business unit managers, municipalities, tourism partners, external vendors/advertising agencies on marketing strategies and campaigns
  • demonstrated experience as a creative director along with ad copy skills and techniques
  • organizational skills to handle multiple projects and deadlines simultaneously; planning, project management and coordination skills to manage concurrent projects, schedules and timelines
  • problem–solving skills to resolve quality and delivery issues


ANALYTICAL AND RESEARCH SKILLS

You have proven experience to:

  • analyze and react to consumer behaviour, media trends and their relationships to the tourism industry
  • utilize research techniques to target demographics and create media buying strategies
  • identify sources of data, collect and compile information and assess/determine the most effective media content
  • analyze performance metrics for media campaigns and benchmark to industry trends


TECHNICAL SKILLS

You have:

  • demonstrated experience with Microsoft Suite programs in PC/Windows environment with an understanding of World Wide Web, including its capabilities, advances, opportunities
  • demonstrated experience with a variety

Additional Information:

Address:
  • 1 Permanent - Full Time, 1 Fort Henry Drive, Kingston, East Region
Compensation Group:
Ontario Public Service Employees Union
Understanding the job ad - definitions

Schedule:

6
Category:
Communications; Marketing and Creative Services
Posted on:
Wednesday, March 31, 2021
Note:

  • T-TL-162761/21

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